Philips Hideouts

Philips launches a new TV without frames. Part of the nordic campaign was a website experience called “Philips Hideouts”. We have hidden ten TV’s around the globe. If you know where it is you can locate it by using GoogleMaps and street view. You can also look for clues in the images of where it might be. The fastest and closes suggestion will win a TV.

We thought this being a simple and beautiful way of showcasing the TV, letting it blend with the surroundings.

Lead agency: Ahlstrand & Wållgren
Country: Sweden
Account Director: Ulf Ahlstrand
CD: Joakim Wållgren
Art Director: Kristian Luoma
Art Buyer: Helena Modin
Digital Production: Dareville