Milk and Blood

The main focus was to try and make the project recognizable using a simple but compelling method.

We had the texts and some images and our goal was to put them together in order to tell a short story that whet your appetite to know more about South Sudan and this project.

To do that, we used the arrows to lead the reader from the top to the bottom, following the short texts and dramatic images in order to play with the idea that the books authors had found much more than you could imagine in their work reporting in South Sudan.

We selected five images, and soon we realized they were so good it was best to try and present them in the simplest format to let them lead the story.

That is why we chose a condensed typography and made black transparencies within the arrows. Most of all, we wanted to avoid the softening effect that a too intrusive design would have on the images.

Finally, the last picture –we picked an image with students standing in a football ground, which we we saw as a metaphor for a country waiting for their nation to arrive- leads you into the final paragraph, a strong text that, that like the images, needed to be presented in the purest way.

At this point we gave the reader a variety of ways to interact with the authors and get involved in the book which will be launch with it’s own website this fall.

Designer: Trevor Snapp & ESVINILO
Country: United States