Chery Peru

Chery is a Chinese company that manufactures cars at a very low cost, in Peru it is one of the most purchased due to its low price, optimizing space but not lowering the security, besides they have a myriad of designs depending of the function that the car will accomplish. According to these characteristics we designed a website that expresses the main attributes of the brand: variety of colors and models, in addition of communicating the experience that the client would like to live when they acquire the car, such us velocity, dynamism and comfort.

The process of designing was a hard coordination between the client and the agency, since the analysis of the consumer, prototypes validated by meta-users before passing to the graphic design stage. A photographic session of the cars and interiors of each color and each model was made; the content was defined by the creative redactors. Provided that the production of material was done, we could start the graphic process that went through the edition of the photos to the definition of the isotypes, according to the model of the car. This took near four months.

We are very pleased with the result, the number of request forms and the average visit duration have been increased, the request are by models and not generic ones. Our client is very satisfied too.

Designer: Media Marketing Lab
Country: Peru