Virtual Water

When five years ago I fell in love with the concept of virtual water I could not imagine I was going to undertake a journey full of so many encounters. And I could not imagine that, from that point on, my personal and professional compasses would point so firmly in the same direction.

That journey has been a catalyst for two major discoveries: the way we use water and the power of design. I became a more conscious water-user and I became aware of how powerful design can be in order to communicate with clarity, in order to enhance understanding through knowledge and beauty. I wanted to be a virtual water ambassador and I wanted people to listen to what I had to say.

My first major self-initiated project on that fascinating scientific gem [virtual water] was called ‘The Global Water Footprint of Humanity’.
It lasted one year and it became the final-year thesis of my two-year Master in Information Design at Central St Martin’s in London. The project got recognition at the INDEX: AIGA Aspen Design Challenge ‘Designing Water Future’ and since that time I have received invitations to international conferences on design and communication.

I found it hard to showcase my work without referring to what I had discovered in piles of scientific water reports and I can well remember the astonishment in the eyes of every single person in the audience each time I gave my talk. I experienced the power of words when they are in synch with strong images, I discovered the power of being passionate about a cause and the importance of communicating that passion together with facts, diagrams and pictures.

“I experienced the power of telling stories and I felt that this power does not lie simply in embedding diagrams or charts in a larger body of text but it lies in using a visual platform as a stage.”

This informations are an excerpt from the original article by Angela Morelli – written for Chefuturo.

Author and Designer: Angela Morelli
UI/UX design and development: basil.co
Country: Italy