Interview with Oleg Yefimov (RTL)

Profession: Web development

Publications & Awards: Awwwards.com and endless number of inspiration and CSS galleries

Tell us something about your background to introduce yourself.
I have founded the company to improve the situation in Israel when most of the websites looked just like we were back in 90s. I thought it shouldn’t be that way in developed, high-tech country. I chose the name (Right To Left) trying to stay local, however we went outside Israel with this name and expanded to Canada.

Where from do you get your inspiration?
awwwards, my favourite gallery makebetterwebsites.com, fwa, Smashing Magazine and others.

Do you use a sketchbook for your drafts?
We do use it

What is your favored machine (Mac/PC)?
n.a.

What new projects are you currently working on?
A few mobile apps, very interesting web applications for start-ups and finally – creative websites which should appear in the galleries soon.

How does Right To Left direction changes your work?
Sometimes it adds complexity but most of the time it provides us more freedom to act and create. Despite the fact Hebrew has very few font options, we constantly use custom fonts done by Israeli designers. This allows to keep the texts live and crawable together with making the website unique.

Designer: Oleg Yefimov
Company: RTL – Right To Left
Country: Israel – Canada
Website: rtl.co.il